The mission of Luck Companies, through its establishment of the InnerWill Leadership Institute, is to develop better people, braver leaders, and a wiser world. This is achieved by using Values Based Leadership to educate, coach, and support individuals in transforming both their lives and those of others. Additionally, the Luck Companies Foundation seeks to create long-term positive outcomes in local communities, focusing on Values Based Leadership and Environmental Stewardship, and supports these causes through matching associate donations, grants, and charitable contributions to purpose-driven organizations.