The mission focuses on encouraging and enhancing evangelism and church planting within indigenous and cross-cultural populations. It aims to demonstrate Christ's love through holistic gospel expressions, integrating mercy and truth. It emphasizes training and equipping global leaders for discipleship, leadership development, and Christian education. Additionally, it prioritizes outreach and support for the oppressed, especially women, to protect and empower them.
The grant program is informed by Mr. Crowell's Statement of Beliefs and the Lausanne Movement's Capetown Commitment, focusing on four main priorities: reaching the unreached and biblically illiterate, those in high-need and least-resourced areas, holistic expressions of the gospel, equipping key influencers, and caring for the oppressed, especially women. It targets regions and populations lacking a Christian evangelical presence or access to resources that promote wholeness. The grant supports efforts in evangelism, church planting, leadership training, and the development of Christian education, alongside outreach to vulnerable groups for their protection and empowerment.