Radio Flyer's mission is to bring smiles and create warm memories through products that foster outdoor active play. Their social responsibility efforts focus on supporting organizations dedicated to education, health, and well-being of children, along with fostering outdoor play.
Radio Flyer's grant program is centered around charitable giving and sponsorship aimed at organizations that align with their mission of fostering outdoor active play among children. They primarily target national organizations like The Starlight Children’s Foundation and the Toy Industry Foundation to centralize their philanthropic efforts. Additionally, Radio Flyer sponsors and builds playgrounds for underprivileged children in partnership with KaBOOM! and allocates funds to local non-profits in the Chicagoland area focusing on the well-being of children ranging from infants to 8 years old.