Under the visionary leadership of founder Johnny Morris, Bass Pro Shops and Cabela's lead North America’s largest conservation movement. This effort is characterized by donations, grant-making, and advocacy aimed at shaping the future of the outdoors positively, in partnership with various conservation entities.
The grant program, facilitated by Cabela's under the banner of Bass Pro Shops and Cabela's consolidated conservation efforts, focuses on supporting local and national organizations that align with their mission to inspire enjoyment, love, and conservation of the outdoors. Specific areas of interest for funding include projects and organizations working towards conserving wildlife and habitat, connecting new audiences to the outdoors, advocating for access and sportsmen's rights, supporting military and veterans, and strengthening communities in the Missouri Ozarks.