Radio Flyer's mission is to bring smiles and create warm memories through products that foster outdoor active play. Their social responsibility efforts focus on supporting organizations dedicated to education, health, and well-being of children, along with fostering outdoor play.
Radio Flyer's grant program aims to support organizations that align with their mission of fostering outdoor active play and creating warm memories for children. This includes charitable giving to national organizations like The Starlight Children’s Foundation and the Toy Industry Foundation, which aim to improve the life and health of kids and families worldwide through play. Additionally, they focus on building playgrounds for underprivileged children in partnership with KaBOOM! and supporting local non-profits in the Chicagoland area that focus on the education, health, and well-being of children aged infants to 8 years old.