H.E.L.P., initiated by the owners and franchisees of Figaro’s Italian Pizza, aims to make a significant, enduring impact on communities by supporting educational programs. This initiative was created in response to severe budget cuts in educational funding due to the worldwide recession, with the goal of preventing the decline of educational quality and maintaining the nation's competitiveness. Known as ‘Helping Education with Love and Pizza’, H.E.L.P. focuses on supporting U.S. based non-profit tax-exempt schools and entities through grants and fundraisers.