The John William Pope Foundation aims to improve the well-being of North Carolinians by making grants to support public policy groups, educational institutions, humanitarian efforts, and the arts. With the guiding philosophy that "self-reliance, self-confidence, and integrity are the keys to success," the Foundation, established by the success of Variety Wholesalers Inc., endeavors to ensure future generations enjoy the same opportunities to live, work, pursue interests, and prosper in a society that values freedom, personal responsibility, and the free market system. Since its inception in 1986, the Foundation has focused its efforts primarily on supporting charities and organizations within North Carolina.